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We’re rolling out new branding and packaging across our membrane range to make it easier for our customers to pick our products and to reduce packaging waste.
Category: Customer Communications
Tags: Membranes, Packaging
Klober’s pleased to announce that it will be rolling out updated packaging across its extensive membrane range over the next couple of months. The changes are part of wider improvements that Klober has made this year, to support distributors with merchandising their trade counters. Additionally, continuing to simplify how their membrane product range is marketed so that installers can easily identify the right product for the job.
Cleaner Design - The Klober branding and information is now clearer on the wrapper, whilst new colours have been introduced to help customers identify between our good (black), better (red) and best (blue) range of membranes. Additionally a tape icon has been clearly added to the packaging to help differentiate between taped and non-taped membranes to help our customer when picking products in the warehouse. Furthermore the branding has also been updated on the membrane fleece, to increase visibility of the Klober brand when being installer on the roof.
Membrane Grammage - We know how important the membrane weight is to installers when choosing the right product, which is why the grammage has now been introduced into the product name for greater clarity. For example Forte, will now be Forte 145.
Reduced Waste - To reduce our packaging waste, the paper wrapper surrounding the roll has now been reduced in size from full size to A3. For many installers, when it comes to installing the membrane, the packaging is quickly discarded, which is why we know this will be received positively by our customers.
To find out more about Klober's extensive membranes range, contact your Area Sales Manager, or view or range online.
01332 814 033
Unit 6F East Midlands Distribution Centre
DE74 2HA UK