Klober is pleased to announce that we will continue to roll out updated packaging across our extensive membrane range over the next couple of months.
The changes are part of wider improvements that Klober has made to support distributors with merchandising their trade counters, as well as continuing to simplify how our membrane product range is marketed so that installers can easily identify the right product for the job.
The first membranes to get a new look in September 2022 included Permo Forte 145, Wallint 50 and Permo Frame. Now we’re rolling our changes to the rest of the range, including Permo Air, Extreme, Ecovent, Sec Metal, and Light, which is soon to be rebranded as Permo Ultra.
In line with the latest UKCA regulations coming into effect we’re changing our packaging to highlight that all of our membranes are and will be UKCA approved moving forward. Although you may not see this packaging immediately, you will start to see this phase in throughout the early part of 2023 and beyond.
We know how important the membrane weight is to installers when choosing the right product, which is why the grammage has now been introduced into the product name for greater clarity. For example Permo Forte, will now be Forte 145.
To reduce our packaging waste, the paper wrapper surrounding the roll has now been reduced in size from full size to A3. For many installers, when it comes to installing the membrane, the packaging is quickly discarded, which is why we know this will be received positively by our customers.
The Klober branding and information is now clearer on the wrapper, whilst new colours have been introduced to help customers identify between our good (black), better (red) and best (blue) range of membranes. Additionally a tape icon has been clearly added to the packaging to help differentiate between taped and non-taped membranes to help our customer when picking products in the warehouse. Furthermore the branding has also been updated on the membrane fleece, to increase visibility of the Klober brand when being installed on the roof.
Klober’s membrane range is trusted by installers and merchants alike, and is popular for its quality, wide range offering and its innovative Klober Technology. During 2023, you will start to see lots of changes to this range to better support our merchants and installers and improve upon the Permo range.